Independent studio for product brands
Build on land you own.
Buyers now ask AI before they visit your website. Umaru Creative turns scattered product information into one clear source, and builds a website both readers trust: AI first, then people.
- Trusted by AI and people
- One source for every product fact
- Owned, not rented
Why now
Every page has two readers. First AI, then people.
Buyers now ask ChatGPT, Google or Perplexity to compare products before they open a single website. AI reads your pages first and retells them. Then the buyer arrives, with fewer questions left and a clearer intent to buy.
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Reader one
AI
Looks for clear structure, consistent facts and direct answers it can quote. Where product information is scattered or contradicts itself, AI fills the gaps with someone else’s.
Needs: facts it can trust
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Reader two
People
Want the last questions answered before they pay. Will it fit? Is it right for me? What happens if something goes wrong? A page that answers them turns more visitors into enquiries.
Needs: reasons to act
Umaru Creative builds for both readers at once, from one source of product knowledge that you own.
Services
Four rooms, one treehouse.
One source of product knowledge, carried to every place your buyers look. Start with the room you need most, and move into more as you grow.
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Product Knowledge and Content
Spec sheets, spreadsheets, catalogues and retailer portals, gathered into one approved source your company owns. From there come product pages, buying guides, FAQs, catalogues and retailer listings. Change a fact once, and it updates everywhere.
- One product source
- Product pages and FAQs
- Catalogues and listings
- One brand voice
Fixed price, agreed before work begins Ask about this room -
Websites
Fast, secure product websites that AI reads correctly and people trust. Product pages built around the questions buyers ask before they pay, launched without lost email, lost rankings or lost logins.
- Product websites
- Product databases
- Multilingual
- Safe migration
Fixed price, agreed before work begins Ask about this room -
AI Visibility and Market Watch
See how ChatGPT, Google AI, Gemini and Perplexity describe your products today, then fix what they get wrong. Market Watch keeps looking out every week: what buyers ask, how AI answers and how you compare, with changes ready for your approval.
- Free AI check
- AI visibility audit
- Structured data
- Weekly brief
Fixed price, agreed before work begins Ask about this room -
Your Own AI
AI brought into your team’s daily work, on your terms. Know where your data goes, use an assistant that answers from your own product knowledge, and stay free to change AI provider tomorrow.
- AI use review
- Product knowledge assistant
- EU hosting option
- Team training
Fixed price, agreed before work begins Ask about this room -
Not sure which room comes first?
Start with a free AI check. It shows how AI describes your products today, and which room will make the biggest difference first.
Get a free AI check →
Rented vs owned
Don’t be held hostage by platforms.
Social platforms, marketplaces and AI tools are rented rooms in someone else’s tower. The landlord sets the rent, changes the rules and decides who finds your door. Your website and your product knowledge are a treehouse on your own land.
Keep your socials and your retailers. Just make sure they all lead home. Read: the 2025 Instagram ban wave →
Algorithm changed Reach down overnight
Price plan changed Your tools now cost more
Account under review Access restricted
Terms updated Your data, their licence
- Your domain and accountsEvery account opened in your company’s name. Nothing sits in a personal login or with a supplier.
- Your product knowledgeKept in open formats you can export, move and reuse with whichever tool comes next.
- Your AI accountsIn your company’s name, and set up so the AI model behind them can be changed without starting again.
- Your customers and your dataEnquiries reach your inbox. Visitors are counted, never tracked or sold on.
Data security
Pull up the ladder. Keep what’s yours safe.
Security is not an add on. It is how the treehouse is built, from the roots up: your website, your product knowledge and the AI tools your team uses.
- 01
No database to break into
Static websites are plain, prebuilt files. No admin login or database on the server waiting to be guessed or broken into.
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No plugin sprawl
Fewer moving parts means fewer unlocked doors. No stack of third party plugins that need patching every other week.
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Encrypted by default
HTTPS everywhere, sensible security headers, and forms that send straight to your inbox rather than through a data broker.
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Analytics without surveillance
Visitors are counted with privacy first tools, not tracked across the web or sold on.
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Your data, mapped
A clear map of which tools and AI services receive which information, and where it is stored. EU hosting is available when you need it.
- 06
Leave whenever you like
Your website, your product knowledge and your workflows are portable. Take the whole treehouse with you, with no exit fees.
How it works
From scattered files to one clear system.
One person listens to your business, works from your real product files and sees the work through to launch, so nothing gets lost between handovers. Most product websites take 6 to 12 weeks.
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01 Discovery
Survey the land
A free AI check shows how AI describes your products today. A short planning phase then maps the questions your buyers ask, where your product information lives and who signs off on what.
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02 Organise
Sort the timber
Your product information is gathered into one structured source. Your team confirms each fact in a simple “yes, or correct this” format before anything is published.
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03 Build
Raise the beams
The website, content and other channels are built from that one source: fast, secure, readable by AI and written for your buyers, in the languages you need.
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04 Launch and care
Hand over the keys
Launch without lost email or rankings. Your team receives the accounts, a plain English handbook and training. Market Watch can then keep everything current.
Selected work
Treehouses already standing.
Recent work includes a door and window manufacturer selling through US home improvement retailers: two brands, one product source, one website. Below, three more. Each one is owned outright by the company that uses it.
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01
Psychologist in Oslo
A calm, private practice website built around trust, privacy and a simple booking form.
- Private practice
- Booking form
- Privacy first
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02
Nordic Bites
A minimalist site for handcrafted sushi sandwiches, with weekly menus and preorders.
- Food
- Menu showcase
- Preorder form
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03
Neuma Home
Prefab steel homes built for strength and sustainability, explained through clear storytelling and a model explorer that helps buyers compare.
- Product storytelling
- Model explorer
- Responsive
About the founder
Hello, I’m Yatzu.
Before building websites, I stood behind the counter. At a duty free store and a large pharmacy in Paris, I answered the questions buyers ask just before they pay, in Chinese, English and French.
After ten years in France, I now work from Jyväskylä, Finland. I bring that counter knowledge to product companies: organising what they know about their products, and building websites and content that AI reads correctly and people trust.
Umaru Creative is a one person studio by design. The person who listens to your business is the person who does the work, from the first product file to launch day.
- Based in
- Jyväskylä, Central Finland
- Before that
- Ten years in France
- Languages
- Chinese, English, French
- Works with
- Product brands and independent businesses
Contact
Knock on the trapdoor.
Share a few details about your products and where you sell them. Every message is answered within two business days.
- Emailumaru.creative@gmail.com
- StudioJyväskylä, Finland. Working remotely with brands in Europe and North America.
- LanguagesEnglish, French and Chinese